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Is LinkedIn Right For A Niche Robotics Startup (B2B)?
Robotic Startup on LinkedIn Short answer: yes. LinkedIn can work really well for a niche B2B robotics startup, but you need a clear strategy that matches your product cycle, target buyers, and what makes robotics buying decisions unique (longer sales cycles, engineering/operations buyers, procurement, integrators). Below is a practical, easy-to-follow plan with questions to answer, content ideas, outreach tips, and KPIs you can use right away. Start by asking the right questi
Nov 7, 20254 min read


How To Use LinkedIn Influencers To Promote SaaS?
LinkedIn Influencers To Promote SaaS If you’ve been wondering whether LinkedIn influencer marketing can work for a B2B SaaS, the short answer is: yes, with caveats. The longer answer is where the real value is. A recent post we came across shared a two‑week test: $1,250 paid to five LinkedIn influencers, a Notion resource as the lead magnet, custom tracking links, and a simple funnel to trials, demos, and paid plans. The results: two influencers delivered nothing; three deliv
Nov 7, 20255 min read


How to Tell If That LinkedIn Recruiter Message Might Be a Scam?
That LinkedIn Recruiter Message Might Be a Scam. Here’s How to Tell Smells like a scam, and you’re right to be suspicious. These “opportunities” that start with a LinkedIn-style message, then move to WhatsApp, and promise big funding and secretive founders are a common pattern. Below I’ll break down the most likely angles, the red flags to watch for, specific verification steps you can take, what to never share, and a simple reply template you can use next time. What’s probab
Nov 6, 20254 min read


How to keep your LinkedIn photos fresh without endless photoshoots?
LinkedIn photos If you’re posting regularly on LinkedIn, you’ve probably felt the pressure to keep your visuals updated: profile photo, speaker shots, “day in the life” images, event looks, banner refreshes. Hiring a photographer every month isn’t realistic. Batch AI headshot generators can help, but they often lock you into whatever the model spits out. Need a navy blazer instead of grey? Outdoor background instead of office? You’re buying another batch. That gets expensive
Nov 6, 20256 min read


LinkedIn Voices: Robert Waldinger
LinkedIn Voices: Robert Waldinger Most people spend decades pursuing success, career milestones, financial security, recognition. But Robert Waldinger has spent decades studying something quieter and deeper: what truly sustains human wellbeing over time. As the Director of the Harvard Study of Adult Development , the world’s longest-running scientific study on adult life, Waldinger has a rare vantage point on how relationships shape our mental and physical health. His message
Nov 4, 20253 min read


LinkedIn Voices: Merril Hoge
LinkedIn Voices: Merril Hoge Merril Hoge stands as a symbol of relentless resilience and determination, a man who turned adversity into advocacy. From his years as an NFL running back to his fight against life-threatening illness, Merril embodies the power of perseverance. Today, he inspires global audiences to overcome life’s toughest challenges through his powerful mantra: Find. A. Way. Who Is Merril Hoge? Merril DuAine Hoge is an American former professional football playe
Nov 3, 20254 min read


9 AI Tools to Create a Professional LinkedIn Profile Picture
Professional LinkedIn Profile Picture Why Your LinkedIn Profile Picture Matters More Than You Think? Your LinkedIn profile picture is often the first impression you make on potential employers, clients, and collaborators. In fact, studies show that profiles with a professional photo receive up to 21 times more profile views and 9 times more connection requests than those without one. But here’s the good news, you no longer need to hire a professional photographer or spend
Oct 31, 20253 min read


LinkedIn Voices: Dr Gemma Leigh Roberts
LinkedIn Voices: Dr Gemma Leigh Roberts Dr Gemma Leigh Roberts stands as a symbol of what happens when psychology, science, and human potential converge. From her early academic work in performance psychology to reaching over 6 million students worldwide , she has redefined how resilience, mindset, and wellbeing can drive sustainable success in modern workplaces. Through her teaching, writing, and podcasting, Gemma bridges the gap between research and real-world application
Oct 24, 20254 min read


LinkedIn Voices: Chip Conley
LinkedIn Voices: Chip Conley Chip Conley is redefining what it means to age, lead, and live with purpose. From pioneering the boutique hospitality movement to mentoring at Airbnb and founding the world’s first “midlife wisdom school,” his work bridges business innovation with personal transformation. Where others see midlife as decline, Chip sees it as a chrysalis ; a period of metamorphosis, not retreat. Who Is Chip Conley? Chip Conley is an American entrepreneur, hospitalit
Oct 22, 20254 min read


LinkedIn Voices: John Amaechi OBE
LinkedIn Voices: John Amaechi OBE Professor John Amaechi OBE is a respected organizational psychologist, bestselling author, speaker, and founder of APS Intelligence Ltd , a global consultancy helping organizations create ethical, high-performing, and inclusive cultures. He is also a Chartered Psychologist , Associate Fellow of the British Psychological Society , Professor of Leadership (HC) at the University of Exeter Business School , and a Fellow of the CIPD , the Royal So
Oct 21, 20254 min read


LinkedIn Voices: Ryan Holiday
LinkedIn Voices: Ryan Holiday Ryan Holiday stands as one of the most influential modern voices of Stoicism, a writer, marketer, and philosopher who has bridged ancient wisdom with the demands of today’s chaotic world. Through bestselling books like The Obstacle Is the Way , Ego Is the Enemy , and Discipline Is Destiny , Ryan has helped millions rediscover timeless virtues in a modern context. And now, with his upcoming book Wisdom Takes Work (on sale October 21, 2025), he’s
Oct 20, 20254 min read


LinkedIn Voices: Jonathan Haidt
LinkedIn Voices: Jonathan Haidt Jonathan Haidt has emerged as one of the most influential public intellectuals of our time, a social psychologist bridging moral philosophy, business ethics, and cultural psychology to explain how our societies think, divide, and heal. As a professor at NYU Stern School of Business and the author of bestsellers like The Righteous Mind , The Coddling of the American Mind , and The Anxious Generation , Haidt’s work is shaping how educators, polic
Oct 16, 20254 min read
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